Strategy

Concept, and art direction.

Nothing is worse than a concert recorded on a smartphone, right? Not anymore.

stubhub2

Users must download Boses's dedicated video recording app.

Works with a selected band. Users are required to download a bose-built video recording app.

Users record clips up to 3 minutes long.

recording

Using the app, users record small clips, up to 3 minutes long.

Users' footage is matched by Bose (sound) recording.

facebook2

Bose edits clips from all users, from all angles.

facebook posts layout
landing-page

The result is a full concert, recorded on smartphones, by fans, with perfect sound.

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