About
Branding
I have vast experience in both applying, and, creating brand visual identities and brand visual identity guidelines. For small, medium, large and very large clients.
Editorial
I have designed, and redesigned reports for Trafigura, Sony PlayStation, Remitly, WJI, Impala Terminals, Nestlé, and Acrotec Group.
Concept
I like to write as much as I like to design.
My journey
I’m a BA (Hons) Design for Graphic Communication graduate from the University of the Arts London. I won a D&AD pencil for telling Nissan to stop selling cars.
I began my career at Publicis Pro in 2014, working within a high-performing content marketing team delivering campaigns for tech clients such as SAP, NetSuite, BlackBerry, Bluetooth, and Planview, targeting CEOs, CTOs, and CFOs of massive organisations. Not as boring as it sounds.
I then moved to New York, where I studied advertising for nearly three years. It was fantastic. I moved gain, this time to Geneva. Right now I'm an Associate Design Director at Anthesis. We are the comms arm of a big sustainability consultancy group.
At Anthesis, I create design work that tells stories and evokes emotion — always under the non-negotiable principle that design should drive positive change. Or so we try.
Clients I work, or have worked with, include Nestlé, Nescafé, Nespresso, Trafigura, SONY PlayStation, Remitly, JTI, World Heart Federation, World Health Organization, World Heart Federation, World Stroke Organization and Watches and Jewellry Initiative 2030. Among several others.
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Concept

#oneminutebriefs Ballons

#oneminutebriefs Ballons

#oneminutebriefs Cider

#oneminutebriefs Slippers

#oneminutebriefs Beach

#oneminutebriefs Ikea

#oneminutebriefs Popcorn

#oneminutebriefs O

#oneminutebriefs Padel

#oneminutebriefs Hydration

#oneminutebriefs E

#oneminutebriefs Portaloos

#oneminutebriefs Trumpets

#oneminutebriefs Cereal bars

#oneminutebriefs B

#oneminutebriefs B

#oneminutebriefs B

#oneminutebriefs B

#oneminutebriefs Headphones

#oneminutebriefs E

#oneminutebriefs E

#oneminutebriefs Fire

#oneminutebriefs Phone cases

#oneminutebriefs L

D&AD Newblood Wood Pencil
Nissan Tropos envisions a world with fewer cars. I pitched it to Nissan. In return I got a D&AD pencil. :-)
By the first or second week of COVID19 related confinement, it became impossible not to realise that we were not all living it the same way. For some people, including myself – with a 4 year old kid to entertain (and work to do) – it was rather tough. For others it was fun. For others still, it was heaven. The idea for this campaign was born out of that realisation. The machanic is simple: whatever it takes, #STAYHOME.
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Thank you