You only live once (#yolo), so does grandpa.
Role: Concepter and Designer

These are the early stages of my concept proposal for 2020 World Stroke Day campaign. Concept works around a key graphic, or logo, symbolising the moment when a stroke starts. Tension *and narrative) is then created around the need to take action, and, the emotional connection to 'Grandpas' and 'Strokebusters' (those who know to call 911 fast once recognizing storke signs) can save lives. (Grandma, Aunt, Uncle, Cousin and so on were due to come on the second/later phase(s) of the campaign) Although this direction was very well received by the client, it was ultimately not selected as the final design.