By the first or second week of COVID19 related confinement, it became impossible not to realise that we were not all living it the same way. For some people, including myself – with a 4 year old kid to entertain (and work to do) – it was rather tough. For others it was fun. For other it was heaven. The idea for this campaign was born out of that realisation. The machanic is simple: whatever it takes, #STAYHOME.